Q1 2026 — Registrar Supportability Report

Cloudflare Registrar • January – March 2026

Last Updated10 Apr 2026
AuthorTravis Gahn

Executive Summary

Top Stories

Recent Product Launches — Wins!

SHIP-13230 — Migrate apps to cloudflare.com

Closed SPM Wins in Q1 2026 9 tickets
  • SPM-2976 — Implement Docs in Dash Help Experience for Registrar
  • SPM-3195 — GTM/NPI for Domain Transfer Flow Improvements Launch
  • SPM-3211 — New taxonomy for resending email verifications from 3rd parties for select TLDs
  • SPM-3152 — New taxonomy for “refund denied”
  • SPM-3102 — Q1 SFSC Taxonomy Updates
  • SPM-3174 — IAM and Registrar Supportability Report Executive Readout
  • SPM-3170 — PayGo Analysis for January on case volume increase
  • SPM-2797 — Investigate large increase in Registrar TLD cases
  • SPM-3066 — Q4 2025 Supportability Report
Top Product Opportunities 5 items
  • SPM-2704 — Need help transferring Domains to Cloudflare
  • SPM-2705 — Refund Request Support (due to auto-renewals and typos)
  • SPM-2879 — Reduce customers who need help registering new domains
  • SPM-3284 — Add 10-day inter-account transfer lock warning to dashboard
  • SPM-3107 — Read-Only Reg Admin UI (for contractors)
Up Next 5 items
  • SHIP-4183 — Registrar RBAC: user roles (Committed, due 2026-03-31)
  • SHIP-14637 — Registrar: UC Renew (Committed, due 2026-04-11)
  • SHIP-4186 — Registrar: API Phase 1 - Core developer API (Committed, due 2026-04-13)
  • SHIP-14597 — Registrar: New Public Instant Search (Committed, due 2026-04-28)
  • SHIP-12138 — [Registrar Team]: Unified Checkout (Committed, due 2026-04-30)

Support Metrics Highlights

Total Cases
7,692
+63.76% QoQ
Escalation Rate
12.87%
-72.77% QoQ
CSAT
57.50%
+20.23% QoQ
Touches / Case
11.97
-9.08% QoQ
Avg Resolution Time
19 days
-34.37% QoQ
Product Support Score
63.43%

Registrar Supportability Metrics

Case Volume & Accounts Trend

Registrar accounts grew from 872.9K (Jan 2025) to 1.5M (Jan 2026) while ticket volume accelerated sharply in Q4/Q1.

0 625 1,250 1,875 2,500 Tickets 800K 1.0M 1.2M 1.4M 1.6M Accounts Jan 25 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 26 1,012 1,017 1,062 897 949 1,067 1,167 872 961 1,391 1,483 1,857 2,316 872.9K 958.6K 1M 1.1M 1.2M 1.4M 1.5M Total Tickets Accounts Jan 26 spike

Key observation: Ticket volume jumped from ~1,000/month average (Jan–Sep 2025) to 2,316 in Jan 2026 — a 2.3x increase while accounts grew 1.7x. Ticket growth is outpacing account growth, indicating new sources of friction.


CSAT Overview

Product Closed Tickets CSAT % (Rated) Survey Offered Survey Unoffered % Surveyed Rated Good Rated Bad Total Rated No Response
Registrar 19,357 47.32% 18,394 963 95.03% 1,050 1,169 2,219 87.94%

CSAT% = Rated Good / (Rated Good + Rated Bad). Note: 87.94% of surveyed customers did not respond.


CSAT by Customer Plan Level

Free (15,853)
872
978
47.1%
Pro (1,738)
84
120
41.2%
Enterprise (697)
45
20
69.2% ↓17%
Biz (652)
23
41
35.9%
Premium B (243)
18
6
75%
Premium C (106)
6
2
75%

Rated Good   Rated Bad   Numbers inside bars = rating count


Key observations:


CSAT Monthly Trend

Monthly CSAT rate trending toward 70% goal. Jan 2025 – Mar 2026.

<50% 50-70% 70-80% >80% 70% Goal 0% 20% 40% 60% 80% 100% Jan 25 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Mar 26 70% 39.6% 40% 22.8% 47.7% 26.9% 35.2% 43.9% 48.5% 47.4% 57% 60.7% 56.4% 56.4%

Key observation: CSAT has trended upward from a low of 22.83% (Mar 2025) to 56.42% (Mar 2026). The trend is positive but the absolute number remains below the 70% team target. Rating volume is also increasing significantly, meaning more customers are providing feedback.


Top Customer Issues

Top issues reported by users as determined by support tickets submitted. 30 categories total.

Customer Issues Total Cases % Δ QoQ
Registrar|New Registration - Failed Registration1,102+519.1%
Registrar|Domain Transfer to Cloudflare - General1,001+34.5%
Registrar|Domain Transfer to Cloudflare - Inter Account Transfer499+39.0%
Registrar|Refunds - Refund Denied460New
Registrar|WHOIS - Update WHOIS Contact Info441+94.3%
Registrar|New Registration - General395+15.5%
Registrar|Nameservers - Set Nameserver333+43.5%
Registrar|New Registration - Domain Under Different Account273New
Registrar|Domain Transfer from Cloudflare - General229+53.7%
Registrar|WHOIS - Resend Verification222New
Registrar|New Registration - Domain on hold/suspended190+239.3%
Registrar|New Registration - Payment Declined189-37.6%
Registrar|WHOIS - Suspend Can't Verify Email176+158.8%
Registrar|Renewals - Renewal Failed158+29.5%
Registrar|Registrar DNSSEC - General158+53.4%
Registrar|Refunds - General139-9.2%
Registrar|Registrar - General135-5.6%
Registrar|Renewals - Unable to Restore116+18.4%
Registrar|Domain Transfer from Cloudflare - Doesn't want to use CF Nameservers112+77.8%
Registrar|Domain Transfer to Cloudflare - Delay111+65.7%
Registrar|New Registration - Delete Registration104+55.2%
Registrar|---ESCALATION TO CUSTESC---97-54.2%
Registrar|Renewals - General93-22.5%
Registrar|Refunds - Transfer Failed91-15.7%
Registrar|Domain Not On CF Registrar - General76New
Registrar|Domain Transfer to Cloudflare - Not Supported75+102.7%
Registrar|foundation DNS - Onboard / Offboard61+134.6%
Registrar|Domain Transfer to Cloudflare - Failure61+41.9%
Registrar|TLD Questions - TLD Availability49+19.5%
Registrar|Domain Transfer to Cloudflare - UK43+290.9%

Recent Product Launches

Key Summary Status Ship Date
SHIP-13230 Migrate apps to cloudflare.com Closed (Done) 2026-03-12

Issues With Most CSAT Impact

Issues ranked by closed ticket volume with CSAT breakdown. Grand total: 19,357 closed tickets, 47.32% CSAT, 1,050 rated good, 1,169 rated bad.

Domain Transfer to CF - General
2,765
49.4%
Registrar - General
1,542
35.8%
New Registration - General
1,504
39.3%
New Registration - Failed
1,335
58.7%
WHOIS - Update Contact Info
981
62.9%
Refunds - General
874
20.0%
Transfer from CF - General
851
29.8%
Transfer to CF - Inter Account
771
46.9%
ESCALATION TO CUSTESC
710
62.9%
Renewals - General
646
20.3%
New Reg - Payment Declined
536
40.5%
Nameservers - Set Nameserver
513
60.9%

Bar color: CSAT ≥55%   40–55%   <40%   <30%


CSAT Analysis

Negative CSAT — Customer Reasons

Top reasons customers selected when giving a bad CSAT score.

1
My issue was not resolved
231
2
The response was too slow
95
3
The response I got from the bot was unhelpful
84
4
The agent did not handle the issue well
78
5
I did not receive a response
67
6
I wanted CF staff to make the config change for me
65
7
The product was broken, buggy, or experiencing an incident
58
8
The agent provided inaccurate info or bad advice
54
9
It took too long to resolve my issue
38
10
The TSE did not handle the issue well
26
11
The product was missing functionality
23
12
The documentation was inadequate
22

Key takeaway: “My issue was not resolved” accounts for 2.4x more bad ratings than the next reason. Combined with #2 (too slow) and #5 (no response), resolution failures + speed drive 393 of the top 5 reasons — directly addressable by the Delivery Excellence initiative.

Samples — Positive

“Amazing support by Edgar. If everyone had this level of support team there won't be any issues in the world. Thank you Edgar and the whole team.”
“Zaeem Quadir is very helpful, since T&S team is directly involved, the case is marked as resolve for now, thank you Zaeem.”
“Cloudflare went out of their way to help, which is one of the reasons why I continue to be a customer. As always, thank you for your help!”
“Straight to the point and with docs to backup claims, very cool. Literally perfect support.”
“I'm very satisfied with the support I received. I was communicating with a human, which is more than I get with some other businesses. I did have some interaction with your chat, and it was helpful.”

Samples — Negative

“Not one person offered to troubleshoot any problems. I just got stonewalled and my ticket closed every single time. Not once has anybody actually answered an issue to a problem or complaint I've had. It's the worst customer service I've ever experienced in my life.”
“We started migrating 200+ domains from Discount Domain to Cloudflare and at one stage we could no longer and got a message that we could only do so again from March 2027. We submitted a ticket and the ticket just got closed with no resolution or any interaction at all. We're an MSP and we were interested to also onboard ZTNA for our customers as well as WAF but with this level of support, we're bit worried about Cloudflare.”
“COMPLETELY useless response. The automated response I received was of absolutely no use at all. I was unable to reach the help center and even view the support tickets I had raised, because I was not a paying customer. Basically I had absolutely no recourse, no way to resolve my issue at all. This extremely poor service directly led to me purchasing services from another provider.”
“Give up any pretense of serving anyone other than businesses. Your service offerings are clearly designed for businesses with IT teams. To individuals who still dare to try CloudFlare, you offer virtually zero support preferring instead to send them to swarms of circular AI-generated help pages. If anyone answers a ticket, it takes two weeks and is usually wide of the mark.”
“Among the worst support experience in the industry. Super complicated to reach, no ticket access from dashboard, slow to reply and never got a solution. Plus, it seems like agents don't care. Among the worst in the industry.”

Community Effectiveness

Enabling our MVPs to support issues within the Community can obviate the need for a customer to submit a ticket while using activity insights to help identify key problem areas.

Last Quarter Most Viewed Threads


Projects to Address Top Customer Product Issues

Projects identified via support tickets to eliminate top issues, thereby reducing ticket volumes and improving overall customer satisfaction.

Active SPM Tickets 16 tickets
Key Summary Priority Status Assignee
SPM-2704 [Registrar] - Need help transferring Domains to Cloudflare P2 Critical In Progress Travis Gahn
SPM-2705 [Registrar] - Refund Request Support (due to auto-renewals and typos) P3 High Blocked Travis Gahn
SPM-2879 [Registrar] - Reduce customers who need help registering new domains P3 High In Progress Travis Gahn
SPM-2933 [Registrar] Add a new portal category for "Domain Recovery Not Working" P3 High Backlog Travis Gahn
SPM-2794 [Registrar] - Difficult to authenticate Registrar users when locked out of account P3 High Backlog Travis Gahn
SPM-3284 [Registrar] Add 10-day inter-account transfer lock warning to dashboard P3 High In Review Travis Gahn
SPM-3237 [Registrar] Display CDP Flags in Registry Admin UI and Dashboard P4 Normal Blocked Travis Gahn
SPM-3191 [Registrar] Improve process of COR for TLDs requiring third party email verification P4 Normal In Review Travis Gahn
SPM-3107 [Registrar] - Read-Only Reg Admin UI (for contractors) P4 Normal In Review Travis Gahn
SPM-2643 [Registrar] - Extended TLD Support P4 Normal In Progress Travis Gahn
SPM-3057 [Registrar] Add In-Dash Warning for Domain Expiry P4 Normal Backlog Simon Moore
SPM-3119 [Registrar] - Add self-serve Domain Protection in dash P4 Normal Blocked Travis Gahn
SPM-3013 [Registrar] - Accounts of suspended domains can't receive emails nor restore domains P4 Normal In Review Travis Gahn
SPM-3041 Update Registrar public docs to reflect new useful error messaging P4 Normal In Progress Travis Gahn
SPM-3120 [Registrar] - Stop escalating Domain Protection Service requests to CS P4 Normal Backlog Travis Gahn
SPM-2594 [Registrar] - Increase self-help documentation, FAQs for Community MVPs P4 Normal Backlog Travis Gahn

GTM Planning for SHIP Roadmap

Working with CSUP on Product Launches

This dashboard shows our Support preparation activities associated with upcoming product SHIPs.

GTM Support Planning 13 tickets
Key Summary Status Due Assignee
CSUPGTM-3291 Registrar: API Phase 1 - Core developer API Evaluating Travis Gahn
CSUPGTM-3187 Dashboard Experience + Registrar: Eliminate friction in domain transfer flow Evaluating Travis Gahn
CSUPGTM-3336 Customer onboarding v1: Empty states for signups from registrar, workers, and general Evaluating Travis Gahn
CSUPGTM-3261 PRG: Registrar integration upsell with Workers Evaluating Travis Gahn
CSUPGTM-3292 Registrar: user roles Evaluating Travis Gahn
CSUPGTM-3142 PRG: Registrar landing page Overhaul Evaluating Travis Gahn
CSUPGTM-3058 UC: Build a scalable, unified registrar payment flow Evaluating Travis Gahn
CSUPGTM-3360 Registrar: New Public Instant Search Evaluating Travis Gahn
CSUPGTM-3438 Registrar: API Phase 2 - Core developer API Evaluating Travis Gahn
CSUPGTM-3440 Registrar: UC Renew Evaluating Travis Gahn
CSUPGTM-2564 Registrar: WHOIS Privacy/Proxy Backlog Travis Gahn
CSUPGTM-1806 Registrar: Domain Protection Backlog Travis Gahn
CSUPGTM-3233 PRG Conduct Registrar search when no DNS is found Monitoring Nicolas Gayerie
Registrar SHIP Roadmap 19 tickets
Key Summary Status Due Assignee
SHIP-4183 Registrar RBAC: user roles Committed 2026-03-31 Carlos Armada
SHIP-14637 Registrar: UC Renew Committed 2026-04-11 Carlos Armada
SHIP-4186 Registrar: API Phase 1 - Core developer API Committed 2026-04-13 Carlos Armada
SHIP-14586 Registrar: COFS Compliance Committed 2026-04-25 Carlos Armada
SHIP-14636 Registrar: UC Restore Ready 2026-04-25 Carlos Armada
SHIP-14589 Registrar: API Renewals Planning 2026-04-25 Carlos Armada
SHIP-14597 Registrar: New Public Instant Search Committed 2026-04-28 Carlos Armada
SHIP-12138 [Registrar Team]: Unified Checkout Committed 2026-04-30 Carlos Armada
SHIP-14253 Registrar: API Sandbox Environment Ready 2026-05-09 Carlos Armada
SHIP-14634 Registrar: UC Registration Ready 2026-05-09 Carlos Armada
SHIP-14591 Registrar: Email/Contact Verification Improvements Ready 2026-05-23 Carlos Armada
SHIP-14590 Registrar: API Transfers Planning 2026-05-23 Carlos Armada
SHIP-14635 Registrar: UC Transfer Ready 2026-05-23 Carlos Armada
SHIP-14592 Registrar: Inter Account Transfer Improvements Planning 2026-06-06 Carlos Armada
SHIP-14593 Registrar: Error Messaging Improvements Backlog 2026-06-06 Carlos Armada
SHIP-14587 Registrar: API TLD Expansion Ready 2026-06-06 Carlos Armada
SHIP-14594 Registrar: Name Server Syncing Planning 2026-06-20 Carlos Armada
SHIP-14595 Registrar: AI proactive issue detection + self-healing Planning 2026-06-30 Carlos Armada
SHIP-5156 Registrar: Domain Protection Backlog 2025-02-28 Michael Hsu

Delivery Excellence — Billing/Registrar Case Handling Efficiency

A cross-functional initiative was launched in Q1 to address CSAT variability across TSEs handling Billing/Registrar cases. This workstream brings together Supportability, Delivery Excellence, and frontline managers.

Background 4 items
  • New quality dashboards exposed significant individual CSAT discrepancies — some engineers at 80% CSAT while others are at 20%, indicating inconsistency in case handling practices.
  • Billing has 1,230 escalations in the last two quarters vs. 483 for the next closest category — confirming that billing/registrar cases are disproportionately complex.
  • TSEs are heavily overloaded — some carrying 50-60 open tickets vs. a 20-ticket target for other teams.
  • Many "bad" CSAT scores are expectation gaps (AI rates the response as excellent, but the customer still gives a bad score), often driven by product limitations rather than agent quality.
Goals (End of Q2 2026) 5 targets
  • No individual TSE below 50% CSAT
  • Team average of 70%+ CSAT
  • No TSE with more than 30 active cases
  • No cases sitting with customers or other teams for more than 2 days
  • Case resolution average time (MTTR) of <10 days with the Q3 goal being 5 days
Initiatives 6 items
  • Individual coaching plans generated from quality dashboard data; managers meeting with lower performers to understand challenges and share best practices from top performers.
  • Standardized tooling and process — ensuring all TSEs are using the same AI tools and processes; documenting best practices for case handling.
  • Stripe MCP integration (in progress) — working with FINTECH to get CSUP access to Stripe MCP for automated refunds, customer management, and dispute handling directly via LLMs. Expected to significantly reduce escalations and MTTR.
  • Dashboard enhancements — adding MTTR by issue category and CSAT by issue to identify which problems take longest to resolve and produce the lowest CSAT, enabling targeted training and automation.
  • Performance awareness — emphasizing that resolution time is the biggest component of CSAT; encouraging TSEs to be aware of their metrics and targets.
  • Cross-SBR movement (proposed) — rotating TSEs across skill groups to break down silos, share best practices, and build versatility.
Kickoff Results (Apr 8, 2026) 5 items
  1. Alignment achieved on data sources (Nario’s quality dashboard)
  2. Meetings with lower performers already taking place between managers and individuals
  3. Goals being finalized: 70% CSAT for Billing/Registrar with no individuals below 50%
  4. Clear instructions to be created on how to best use existing tools to solve cases
  5. Managers will emphasize how resolution time is the biggest component of CSAT

Feedback

Do you have feedback on what else we should include? Remove? Or change? Please let us know here.